Thursday, August 14, 2008

TV's share of online video

Check out this Christian Science Monitor article on how broadcast TV's working to compete online with the explosive use of online non-TV videos. This week's example: NBC's Olympics site, offering 2,200 hours of live coverage--more than has been broadcast for all previous Olympics--online, in addition to its television coverage. Consider these audience data from the article for online TV and video watchers:
Nearly 80 million Americans (43 percent of those who go online) have watched a TV show on the Internet, according to a February survey by Solutions Research Group in Toronto. Just a year ago, the figure was 25 percent. Total video viewing will rise from about six hours a day today to a projected eight hours daily by 2013, Solutions forecasts, and fewer than four hours of that will be spent watching conventional TV.
When will people do all that watching? Readers of this blog know: At their desks, over a takeout lunch, according to recent reports.

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