Monday, August 25, 2008

TV? 'tweens prefer the small screen

Looking to reach a younger audience? The New York Times today reported new data about youth viewers' preferences. From the article:
For children ages 10 to 14 who use the Internet, the computer is a bigger draw than the TV set, according to a study recently released by DoubleClick Performics, a search marketing company. The study found that 83 percent of Internet users in that age bracket spent an hour or more online a day, but only 68 percent devoted that much time to television.
Quite a bit of that online time is spent watching...TV programs, or online video. And 72 percent of that age group's members are using social networking sites, primarily MySpace. Blogs? Not so much. Don't communicate with youth audiences? You still need to keep your eye on these numbers and the habits of your future adult audiences, communicators.

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