Wednesday, August 13, 2008

news, reporters push past the desk

Today's New York Times notes two places where communications is pushing past the desk. Text messaging--to be used in Senator Obama's campaign to announce his vice presidential pick--succeeds where other new media lag behind, says Garrett Graff in an op-ed:
For American politics, the Web has proved itself to be a powerful money-raising device, but e-mails, blogs, YouTube videos and Facebook haven’t demonstrated an ability to get voters to the polls. The new technology that’s best at moving people reaches beyond the desktop.
Graff includes examples of crowd-gathering-by-text in other countries to bolster the assertion. And, continuing a trend seen for some time in local media, major TV networks' bureaus are being replaced by:
...a new breed of reporter, sometimes called a “one-man band,” has become the new norm. Though the style of reporting has existed for years, it is being adopted more widely as these reporters act as their own producer, cameraman and editor, and sometimes even transmit live video.
The change will allow CNN, for example, to deploy all-in-one reporters to 10 additional cities in the U.S. What do you need to do to help reporters who've moved beyond the desk?

1 comment:

Mary Fletcher Jones said...

This was a fantastic talk! I am so glad I attended. It was useful for me to learn when people tend to watch online video (on their lunch breaks) and how people are more likely to buy a product after watching a video. I did not know that.

The way you engage an audience is inspiring. I like how you asked us questions and involved the audience in your presentation. Everyone was riveted by the facts you presented, but your delivery was also warm and friendly. I bet you inspired lots of people to try social media.

As for myself, you inspired me to update my cell phone so I'm not tied to my desktop for my next social media fix! Thanks, Denise!