Your situation may vary, but in this case, the questioner noted that the promise of "no anonymous comments" helps to make the case for a blog with leadership in companies and organizations--the idea being that demanding the responsibility of an identity will promise responsible comments. In reality, that's hard to guarantee. A few points to consider:
- Don't fool yourself: Anyone can create a login and "identity" with which to comment on your blog posts--and they will, if they don't want to be identified. So much for those best-laid plans...
- How does that help your image? Is your company or organization really open to comments? Are you more concerned about the source than the content of the comment? An anti-anonymous-comments policy may speak volumes.
- Moderate, don't obliterate: Most blogging platforms allow comments moderation, which allows you to view and approve comments before they appear. If that solves the issue of comment content, use this approach, and approve both anonymous and named comments. You'll get the benefits of an open approach and the control you seek.
...the employees/end users, who have a lot to gain from the inherent collaborative opportunies of social media in the workplace, may abstain entirely if they feel they will be too visible across the organization.Now that's what I call starting where the audience is! (Thanks to Emily Deck for capturing this on video.)