People are increasingly using their phones to surf the Web. Of the 95 million mobile Internet subscribers in the United States, 40 million actively use their phones to go online, twice the number of two years ago, according to Nielsen Mobile. After portal sites and e-mail services, newspaper content — weather, news, politics, city guides, sports and entertainment — is most popular among mobile users.In the same issue, you'll find this fond obituary for the cassette tape, or nearly so, based on the experience of book publishers and others. And while the article notes that there are plenty of old cassette tapes lying around consumer's homes and offices, do you want to be playing to an ever-shrinking audience, or the growing one? As usual, we remind communicators to rethink what they're sending to traditional media, or training their sources to do, as even newspapers begin reformatting for that ringing thing in your palm.
Monday, July 28, 2008
a wireless company begins offering an easy way for local newspapers to publish their work for cellphones. From the article: