Monday, July 21, 2008

are audiences ahead of you?

That's what we'll be talking about in a session on social and new media at IABC Washington's August chapter meeting, featuring don't get caught president Denise Graveline. (Register here for the dinner event, to be held August 14 from 5:30-8:30 pm in Arlington, Virginia.) Here's the session description:
THE (SOCIAL) MEDIUM IS THE MESSAGE

We should probably stop calling it "new" media. Blogging is well into its second decade, and even Facebook hit its fourth birthday this year. While you were debating whether to join LinkedIn or poke someone on Facebook, these "new" media options have exploded, led by the audience rather than the communicators. Denise Graveline will look at the creative ways "new" and social media are shaping communications today, with or without the help of professional communicators. A lively discussion of areas where communicators lag behind the audiences will be encouraged.

By the end of the talk, communicators will be able to take away:
- enduring trends in so-called "new" media
- how to "follow the audience" to adopt new and social media tools
- creative ideas for using new and social media in everything from media training and public speaking to publishing and media relations
Plenty of trends and case studies will be offered to give you more ideas for using these tools in your communications efforts. Note that there are special discounts for students, guests of members and those who register early, as well as a "join and go" option for joining IABC and enjoying member rates right away. If you've got a question or issue you want to see addressed, leave it in the comments, below.

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