- Don't get too complicated. The final contestant chooses 4-6 props, crafts a long sentence with alliteration, special terminology and a pointed philosophy--and it gets lost in all the clutter.Can you sum up your purpose, mission or message briefly--and show it with a compelling visual or prop? If not, contact me about help with developing your message.
- Be enthusiastic, but keep it short. Early attempts in this challenge gave their short viewpoint, then embellished it. Omit the extras--stick to your point.
- Choose a great visual. We loved the Indian chef who chose a super-large ginger root as her prop, and summarized her take on cooking in a short, spicy sentence.
Sunday, June 08, 2008
an abbreviated video of the results here, and keep in mind these lessons as you craft your own recipe for a short message, brand or tagline: