Monday, May 05, 2008

follow the audience: for communicators

I'll be speaking Thursday, August 14, to the Washington, DC, area chapter of the International Association of Business Communicators on "The (Social) Medium is the Message." Here's how I describe the session: Registration details are forthcoming, but the IABC chapter usually features a networking reception and dinner at the Tivoli Restaurant in Arlington, Va. Stay tuned for more information.
We should probably stop calling it "new" media: Blogging's well into its second decade, and even Facebook hit its fourth birthday this year. While you were debating whether to join LinkedIn or poke someone on Facebook, these "new" media options have exploded, led by the audience rather than the communicators. A look at the creative ways "new" and social media are shaping communications today, with or without the help of professional communicators. A lively discussion of areas where communicators lag behind the audiences will be encouraged.

By the end of the talk, communicators will be able to take away:
- enduring trends in so-called "new" media
- how to "follow the audience" to adopt new and social media tools
- creative ideas for using new and social media in everything from media training and public speaking to publishing and media relations

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