Tuesday, April 29, 2008

new models for your media relations

Much of the news business seems to think it's in shreds, but communicators should be changing their media relations strategies to keep up with changes in the media...and, dare we say it, staying a step ahead. TV viewership and newspaper readership are down, but some media outlets are busy reinventing themselves instead of wringing their corporate hands. Take your cues from this pair of recent shifts in the media landscape:

 (Photo by gin_able.)

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