Monday, March 03, 2008

social media evolves...again

We know: You haven't quite gotten the hang of Facebook or the hum of LinkedIn or the how-middle-school-is-that? (according to your college kid) ways of MySpace. Or you have, and you're perfectly happy in one or three or more of those spaces. Now comes the next wave, well in progress: Social media sites that are walking away from attempting the be-all-and-end-all utility, forsaking it for a more targeted audience.

Some belong to organizations that can claim a network in their membership or existing audiences; some create new gathering places for the like-minded; others offer a specific function singularly, rather than attempt to do it all. Here, some examples you can compare to and crib from:
- Smithsonian Channel Community, a new social network building on the television channel (and presumably, staff and members and visitors at Smithsonian institutions). While still a fledgling group, it offers video, interviews and blogs from scientists and others featured on the channel, augmenting the TV programming, plus allows users to start interest groups, discussions or their own "starring roles" through contributed video and photos. (We wish they'd incorporate some of the Smithsonian's existing and intriguing blogs, like Eye Level from the American Art Museum.)

- Say Hi USA, still "under construction," is attempting to target boomers 50 and over for meetups, events and other networking. This appears to follow the basic Facebook/MySpace model of letting individuals meet or make their own groups.

- Travelers Table, an example of slicing the social network by function, lets you find meetings or meetups (who's going to that conference in LA? who wants to network on consulting in DC?) or set them up. Like many others, this one has a Facebook application, so if you're already on Facebook, you can take advantage of this site without leaving the Facebook world.
Finally, a hat tip to the blog PRNewser, which cites a survey showing that PR agencies "don't get" social networking. From AdWeek's reporting on the survey:
Clients complained that their agencies -- creative, media, public relations, design and others -- typically treat social channels like blogs as traditional media. In other cases, their ideas are not backed up by practical skills in the area. What's more, one client pointed out that his agencies have little of their own experience using social networks or video-sharing sites for themselves.
Not this one, of course. You can find our contributions on Facebook, LinkedIn and Widgetbox, and we play around with the other sites we recommend to you as well. Contact me at to strategize your foray into social media.

1 comment:

Christopher said...

hi, denise ... glad you found the photo useful! also, another example of a very targeted social network is what the Professional Aviation Maintenance Association (PAMA) and the SAE Institute are doing with the "JetBlast! Network," a focused site for individuals who are in the aviation maintenance industry.