Wednesday, March 26, 2008

more on the web's effect on news

TIME magazine weighs in on how the Internet's changing news, with interesting insights on how individual stories--and not their parent package, be it magazine, TV or newspaper--have become the sought-after goal. The reason: The 'net lets readers become highly selective as they customize what they read, and media sites are left trying to become the source of the story to which everyone's linking. The result?
This trend towards story-by-story competition, and away from package-by-package competition, is a blessing and a curse. It is forcing better writing, quicker responsiveness, and it is increasing the value of actual news-making and clear-eyed thinking. But it is also increasing pressure on reporters to push the boundaries of provocation.
TIME blogger Michael Scherer adds some amusing footnotes about who wound up linking to his post. Read those, and consider how this changes your media relations--and what reporters will be asking of you. More speed? Stronger points? Tougher questions?

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