Friday, January 18, 2008

media relations don'ts: missed target

A horrified hat tip to PR Newser, which reported this response sent from Target to a blogger asking a question about an ad campaign:
Thank you for contacting Target; unfortunately we are unable to respond to your inquiry because Target does not participate with non-traditional media outlets. This practice is in place to allow us to focus on publications that reach our core guest. Once again thank you for your interest, and have a nice day.
Every organization--nonprofit to government to for-profit--runs into inquiries from news media that don't represent their, er, "core guests." Why marginalize your potential customers? With the plethora of home decor, fashion, auto, crafter, beauty, college, parenting and music blogs out there, who can guess which category isn't the core guest of Target? Don't get caught opting for this media relations/blogger strategy.

No comments: