Tuesday, December 04, 2007

weekly writing coach: shorter headlines

Google has informed Business Wire that the outer limits for headlines are shorter than you thought:
Google alerted us this week that press release headlines should not exceed 22 words. That’s eight words shorter than what we were told months ago. “An ideal headline should be between two and 22 words,” advises the search engine giant.
The penalty: Missing the chance to see your news release posted in Google's search engines and on Google News, not an option I like to consider. Based on what's in the news, headlines of five to seven words seem to be "all the headline that fits." Take your last ten headlines and make them shorter. Stumped? Try these self-editing tips, or refer to the The Dictionary of Concise Writing: More Than 10,000 Alternatives to Wordy Phrases

Buy The Dictionary of Concise Writing: More Than 10,000 Alternatives to Wordy Phrases

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