Friday, December 21, 2007

Web videos attract more TV viewers

A Harris Interactive poll of 2,455 American adults reports that about 65 percent have watched a YouTube video--a jump of nearly 20 percent from this time last year. And YouTube remains predominant in Web video, according to today's Reuters coverage:
Apart from YouTube, which most people favored because they felt it had almost every video they could find, 43 percent said they have watched a video on a TV network Web site, followed by 35 percent on news sites and less than 30 percent on search engines such as Yahoo and Google. Social networks such as MySpace and Facebook as well as music site iTunes also had a lower share of online viewers.
It's useful to note that respondents were less interested in amateur or user-generated videos in this survey. And with a writers' strike on network television, 2008 could see even more increases in Web video viewing.

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