Monday, December 10, 2007

shining a light on nonprofit communications

Today's Wall Street Journal includes an opinion article that suggests that charities and foundations should share more information --and no surprise, they call for more information on nonprofits' websites. Fair warning: You'll need a free 2-week subscription or a paid one to see the full article, which calls for the following:
Specifically, charities and foundations should provide detailed information on their Web sites--everything from board members and their bios to an open discussion about problems they've encountered while trying to achieve their goals. Charities should also explain to donors how they measure their effectiveness--and stop flouting existing efforts at self-regulation. Finally, more charities should embrace rigorous forms of evaluation and report their findings to the public.
Two new efforts underway at the Communications Network in Philanthropy will help meet the need described in the article. They include a yearlong study of how foundations are using new and emerging digital media "to improve communications and advance organizational objectives," and developing a toolkit to help foundations evaluate their communications efforts.

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