Thursday, December 27, 2007

new media's next wave

UPDATE: Registration details for this event are now available here). "New Media's Next Wave: What to Expect in 2008" will be the theme for the Washington Women in Public Relations' annual meeting, set for February 10 at the Arts Club of Washington. Denise Graveline, don't get caught president, will join Scripps-Howard chief technology officer and American University professor David Johnson and David Weiner, emerging media specialist at PR Newswire, to foresee 2008 trends and answer members' questions about applying new media and social networking to communications efforts. In "Facebook is so last year," Bobbie Johnson, technology correspondent for the Guardian newspaper in London, gets a jump on the topic, looking at such sites as:
  • Twitter, less as a means of telling everyone what you're doing and more for extremely short posts (called 'microblogging') and easy ways to text-message a large group of people--say, your clients and customers, or your Facebook group;
  • Etsy, an Internet retail site for handcrafted items. This site takes to a new level a trend we've long observed in blogging: Handcrafters--especially knitters and crocheters--have taken a low-tech, high-touch effort and embraced its potential on the Web. (For a laugh, check out the 'What Not to Crochet' blog, which takes a unique viewpoint on the topic.)
  • Dopplr, a social networking site for frequent travelers. It's one of many Facebook-style sites that extend the trend to more focused and targeted audiences. Watch for more existing groups--professional associations and other member groups--to take the plunge in 2008. Johnson also cites Moshi Monsters, a site that combines virtual pets, networking and games for 7- to 12-year olds.
  • Seesmic, still in preview (you can sign up to join the alpha version) as a video diary site with webcam "conversations." Johnson notes another trend we've observed: This site plans to feed into Facebook and MySpace, rather than replace them, in a "don't beat 'em, join 'em" strategy you'll see more in 2008.
Post your questions about 2008 trends here, or join us on January 10 for a live, real-time conversation.

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