Sunday, December 02, 2007

the CEO's publicity clothes offer clues

Much as with bad publicity, "It's easy to spot a bad chief executive once the damage is done," writes Clemson University management professor Terry Leap in a leadership column this week in the Wall Street Journal. And, no surprise to us, an over-the-top yen for publicity is among the clues Leap offers to hiring committees if they want to avoid hiring a "dysfunctional CEO:"
A reputation for shameless self-promotion. Executives who constantly seek publicity, are always looking for a better job or trumpet their successes while quickly distancing themselves from setbacks are sending strong signals that their egotistical ways may eventually cause major problems
So choosing a CEO may become a smart part of your organization's communications planning. We'd love to see search committees interview prospective leaders in the for- and non-profit sectors about their communications skills and expectations. Smart leaders are forthcoming with bad news as well as good, take the time to build their public and interpersonal communication skills and listen to good counsel that encompasses a variety of viewpoints--including "we're not that desperate for publicity and can take a pass on this opportunity."

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