Monday, November 26, 2007

to tube, or not to tube for business

Today's Wall Street Journal looks at using YouTube effectively to communicate about your small business or product, with tips that work for many kinds of organizations, from nonprofits to corporations. The examples fall into five groups that long have been staples of good communications -- such as be funny, tap into current events, be useful and get your customers involved. The fifth, "find a partner," tells us that YouTube (like blogging and social media) is still an awkward or foreign fit for many businesses; in that case, a lifeguard or life preserver may prove useful. How are you using YouTube to communicate, and with whom? Let us know your answer and, in the meantime, consider this review from the New York Times' David Pogue that explains why you may want a DV-tape camcorder instead of a disk version.

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