Monday, November 05, 2007

keeping your blog in the public eye

A hat tip to DC Blogs for pulling us to this Washington Post article on how to get your blog noticed -- a mix of promotion (entering contests), frequent posts, writing comments on others' blogs and creating a blogroll or list of other blogs that you post on your site to show what you recommend or read. Like anything else, blogs need standard publicity tactics to draw readers, so make sure you're using all your other options for communicating about your blog: links on your website and in your email signature, a menion on your business cards and stationary, inclusion in your ads, and yes, a news release. Driving traffic to your blog also depends on your content. Which keywords are you incorporating in your text? Those will lead to search engine entries that help readers find you based on the topics that interest them. Make sure all roads lead to your blog!

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