Wednesday, November 28, 2007
Not surprisingly, the changes in media choices have put more of the council’s ads online, in forms that include banner ads, sponsored links in search results, so-called buddy icons on AOL and commercials on video-sharing Web sites like YouTube. The council even has its own YouTube channel.The Council's gone to the Web for two solid reasons: It's where the hoped-for audience gets information, and it can benefit from serendipity--those who stumble upon a message, allowing it to reach an unanticipated supporter. Good reasons for you to consider when pushing your cause.
Tuesday, November 27, 2007
I'm cross-posting this from the Eloquent Woman blog to let our DGC readers weigh in on this discussion: My speaker trainings help you learn how to speak eloquently and without notes where possible, but for many speeches, a text is essential...and creates more problems for speakers. Pages get dropped, make noise, look awkward when you're toting them to the lectern and occupy your hands when you might be gesturing. That's why I got excited this weekend reading about the new Amazon Kindle. This new e-reader device is sold out at the moment, so I haven't tried it yet. (I'll review it in a future post, and welcome comments from early adopters below.) But this latest entry into electronic books offers new features that have great potential for speakers. With it, you can:
I'm looking forward to testing the Kindle with our trainees and for my own upcoming speeches, and will report back here. In the meantime, if you've tried an Amazon Kindle, use it for displaying your speech text or talking points and give us your feedback in the comments below.
-Display your speech--not just books with speeches: Its wireless access allows you to email your own documents (think speech text) to your Amazon Kindle and display them just as you would books; because the wireless access is built on cellular phone signals, it's available more widely (and it's free).
-No more shuffling pages: The page "turning" controls are large keys on either side, allowing easy movement back and forth; you'll use your thumbs to page through the text. This lets you avoid dropping pages, shuffling noises and carrying your very obvious printed documents to the lectern. (The Amazon Kindle is the size of a small paperback.) Looks to me as if you can page forward with only one thumb or finger, leaving another hand free to gesture.
-See your speech text in sunlight or indoors: No-glare screens that lack a computer backlight make it possible to read your text in any setting.
-Adjust to large-type settings: Six font sizes allow you to create the display you can best see.
Buy the 6-inch Amazon Kindle
Monday, November 26, 2007
Monday, November 19, 2007
Buy The New Oxford American Dictionary
Wednesday, November 14, 2007
Saturday, November 10, 2007
Buy Made to Stick: Why Some Ideas Survive and Others Die
Tuesday, November 06, 2007
Monday, November 05, 2007
Sunday, November 04, 2007
Join any online communities your fans have started. National Public Radio host Ira Flatow learned that a college student had started a Facebook group called "Science Friday--the best day of the week." So he joined it himself, posting questions to the more than 800 group members, asking them to post videos on the Science Friday website, polling them for questions they want to ask the scientists featured on the show, and more. Participants have posted a video of Ira's first program on virtual worlds like Second Life--another new media community in which Science Friday participates--including footage of Ira meeting his avatar, Ira Flatly. And they post questions, discussion items and reactions to the show. It's a combination fan club and test market for new ideas, and an extra way to connect with listeners, Flatow tells us. (If you're in Second Life, your avatar can go to the SciFri simulcast and ask Ira Flatly a question that gets relayed via email to Ira while he's on the air--listen and you'll hear him pose Second Lifers' questions during the show.) Use new-media privacy options for select support communities. Most blog platforms (like Blogger) now offer options for subscription-only blogs. Your selected group gets an invitation, registers with Blogger, and uses that login to access the blog; you decide whether they can add postings or just comment on your posts. You can set up such a blog for a member committee, contest judges or advisory boards to deliberate privately. And one smart private foundation executive we know is thinking of using a private blog so donors can share ideas with one another for results of their donations or for directing future gifts. Use easy-to-publish video and photos to engage supporters in your events. Don't just blog about your executive director's speech -- be sure she takes a photo of the full audience and posts it with information about the questions that were asked. Take a video camera to your next alley cleanup, cancer fundraising walk, or gala fundraiser and post clips to YouTube; better yet, turn the camera on your legislative testimony on a key issue or interview your volunteers about a story that got them involved on your issue. Let them explain why they're passionate about your cause and give the bug to others. (Look here for more on how the Skoll Foundation's video posts helped a social entrepreneur connect with a donor.) Get your current community to join an online group together--then add new members from that online site's other like-minded users. LinkedIn -- a professional networking site -- as well as Facebook and social activism sites like ThinkMTV offer you the ability to email your entire group, share photos or videos, or send out a call for information, changes of schedule or notices of new events. Most of the services are free, so why build your own system? In many cases, these messages go right to users' primary email box -- but because they know it's from a select community and not spam, your message may get more attention. And because you're not just using a private email system, others can learn about your group and cause, and join you.
A good first step: Survey your community and ask which online communities they belong to and why. You may find volunteers willing to help you set up a presence with one of these new-media options, or get insight into which option would yield the most benefit to your organization.
Saturday, November 03, 2007
- I don't have time to blog/use Facebook.Instead of diving in -- or swimming by holding on to the edge of the pool -- let us suggest you get your toes wet by convening one of our customized strategy sessions on new and social media. You gather the decision-makers, naysayers, potential bloggers, leadership and assorted questioners. We'll facilitate a customized half-day or full-day session, depending on the number of participants and issues to be covered, that will:
- I don't want to add one more project.
- The people I want to blog for my organization have doubts. I don't know how to get everyone on board, and I can't answer their questions.
- I have enough trouble with my first life--forget Second Life.
- I don't understand how it would make a strategic difference, but I feel we should decide.
- orient you and your team to options that suit your needs, from blogs and Facebook to YouTube and Second Life. You decide which options you're curious about, and we'll show you examples relevant to your mission, along with data and metrics to show you what results you can expect.
- review the policy decisions you need to make for effective use of new media, from time and costs to staffing and managing interactions with your audiences.
- suggest solutions you may not have considered, like member-only blogs seen only by your invited participants or using blogs or Facebook to replace publications--or at least reduce your printing budget.
- help you think about driving traffic, promoting your new blog or page and other practical matters to ensure you reach the right audience.
- answer the questioners and naysayers, to eliminate the wondering and get you closer to an informed decision, yea or nay.
...we are cautious about claims that technology can solve longstanding social problems. The unintended or negative consequences of virtual worlds may demand the attention of foundations as urgently as any exciting benefits. MacArthur’s digital media and learning blog has already been discussing such unexpected consequences as girls’ career choices. In virtual worlds, it is reasonable to expect that some social concerns may quickly benefit, while others may face new challenges.The Skoll Foundation's Social Edge site combines blogs, discussion threads, YouTube video interviews with social activists, iTunes podcasts and more. Storytelling is key, we were told by the foundation's Victor d'Allant, who showed gripping video interviews from Global X, a series of 3- to 7-minute video interviews with leading social entrepreneurs talking about stories that had a significant impact on their lives and their view of the world in 2017. They're consistently ranked at or near the top on iTunes podcasts, and some have resulted in direct calls from funders to the entrepreneur on the video, offering funds.
New ways to reinvent annual reports, outreach to youth audiences and other uses for new media also were covered, but the proof that new media have caught on came when some of the group created on the fly a Facebook group for the network, to encourage meeting participants and network members not present to continue the discussion online, by way of practicing use of social media.