The abundance of content and faster online speeds accounted for the spike, the study said. A proliferation of social networks such as News Corps' MySpace and Facebook have helped boost content viewing as well.In contrast, online shopping and use of e-mail decreased, the latter impacted by the use of instant messaging. Focusing on content for your website not only meets this strong demand, but optimizes your search engine results: it's the newest content, such as frequent blog posts, that show up highest in search engine results.
Friday, August 17, 2007
The way we use the Internet is shifting, with nearly half of all users looking for specific news and entertainment content, rather than using the Web for e-mail, shopping, searching, or other tasks. That's according to a four-year survey by the Online Media Association, issued this week; you can read Reuters' coverage of the study here. It notes: