Monday, June 04, 2007

book publishers start speaker bureaus

In a move that takes advantage of the demand for authors to speak in unconventional settings--corporate offices, for example--the New York Times reports today on book publishers that have established their own speakers' bureaus, booking appearances for authors on their rosters. The hook? The focus lies in paid appearances, adding as much as $35,000 a year in income for a 'middle-tier' author. (A top author like Anna Quindlen might get that much for one appearance.) Some worry that authors will need to be even more presentable than before:
Sara Nelson, editor in chief of Publishers Weekly, said she was worried that it put too much pressure on authors to hone their presentation skills, potentially at the expense of their literary development. “If whether you’re able to sell yourself as a speaker is part of finding a publisher or not concerns me,” she said.
We disagree (and have met plenty of presentable authors, thank you). At don't get caught, we believe that speakers can go from zero to 60, so to speak, with practice and presentation training. To find out more about our one-on-one coaching, go here or email us at

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