Friday, January 05, 2007

don't discount local TV news

...says the latest Gallup poll. More Americans use local television news as their primary news source, with 55 percent watching it every day, and another 14 percent several times a week. What's more, those numbers have held steady since 1995, unlike newspaper readership (down 10 percent since the late 1990s) and nightly network news viewership (down more than 30 points since 2002). The kicker: Even Internet news consumption, which rose five percentage points between 2002 and 2004, increased by only two points, to 22 percent of those responding.

Here are the survey's percentages for daily usage of each type of news source:
Local television news from TV stations in your area: 55%
Local newspapers in your area: 44%
Nightly network news programs on ABC, CBS or NBC: 35%
Cable news networks such as CNN, Fox News Channel and MSNBC: 34%
Public television news: 28%
Morning news and interview programs on the national TV networks: 28%
News on the Internet: 22%
Radio talk shows: 20%
National Public Radio: 19%
National newspapers such as the New York Times, Wall Street Journal, USA Today: 7%

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