Friday, April 28, 2006

people are listening differently...

That's how Senator Edward Kennedy put it when asked, on yesterday's Diane Rehm Show on NPR, who the great orators are today. Substitute host Andrea Seabrook mentioned Churchill, JFK, Martin Luther King and other great speakers of yore, asking who inspires us in that way today. "People are listening differently" today, he noted, and added that politiicans need to listen differently as well--and change their oratory to reflect today's rhythms and concerns. Hear the whole interview here, though these reflections come very close to the end of the hour program.

Check out our sister blog, The Eloquent Woman, for more on giving great speeches and presentations and become a fan of The Eloquent Woman on Facebook.

Wednesday, April 26, 2006

new media front and center at BBC

In a major lecture released yesterday, BBC Director-General Mark Thompson laid out the future creative direction for what the Wall Street Journal (reprinted here in the Washington Post) calls "the world's biggest and best known public broadcaster." The future is on the Internet, Thompson said, indicating expanded content and resources for the BBC's already robust Web presence. "The BBC should no longer think of itself as a broadcaster of TV and radio and some new media on the side," he said. The speech contains Thompson's view of the future, and it's audience-centric: drag-and-drop TV and radio "stations" you create yourself online, more audience-created content (such as blogs), and more. Check out his view of the moving target that is new media if you want to keep up...

Tuesday, April 25, 2006

public service ads in a new media age

Last month, the Kaiser Family Foundation held a forum in Washington, DC, to examine how to use new media -- mobile marketing, viral campaigns, adver-gaming -- in public education campaigns. Featured speakers included reps from the Ad Council and the Partnership for a Drug-Free America. You can use their collective knowledge by viewing the panel webcast or the collection of case studies prepared by Kaiser here

booklovers' new nonprofit blog

The Book Critics' Circle has launched a blog here, and it's useful on many fronts: for book lovers, to keep up with the chatter on chapters; for book authors, to see the critics' views in real time; and for nonprofits looking for a way to blog. The circle, made up of independent critics, has a policy stating that each post reflects the views of the author, not the organization, to foster, well, critical views and perspectives. And it is the blog of the organization's board, a nice and authoritative twist. Take a look and decide whether your organization can use this as a model...Denise Graveline will be sharing other good models of nonprofit, for-profit and other blogs in our popular "Blogging for Your Business" workshops, May 9 or 16; register or find out more here.

Tuesday, April 18, 2006

reporter or teacher?

We know lots of teachers who complain that society wants them to do many jobs: babysitter, rule enforcer, ethicist, job trainer, parent. But news reporters have the opposite problem: Sources who think they should be teachers. If you've always thought that the point of media relations is to get reporters to "educate" the public, think again. Most reporters we know would argue that's not their job, and bristle at the use of that term. Rightly so -- a news story's intent should be to summon the facts as they are known right now, and use short-term priorities to organize them. Later, history -- and actual educators -- may see the facts in a different light, and be able to add perspective. News outlets keep us updated and entertained, but let's not ask them to be teachers as well.

Thursday, April 13, 2006

May blogging workshops announced

They're back: Our dynamic and popular "Blogging for Your Business" workshops will be offered twice in May at the National Press Club. Limited to no more than 15 participants per session, the workshops will have you creating a blog in the first 10 minutes, then learning how to populate it with thoughtful content, strategic targeting of your audience, and careful management of comments, measurement and policies related to the blog. We focus on using blogs for gentle promotion of your business, book, consultancy, nonprofit or governmental activity, and offer plenty of real-life examples of business blogs. Our previous workshops attracted several businesses that sent teams of would-be bloggers to learn in pairs or groups, as well as enterprises ranging from authors and publishers to federal agencies and nonprofits. Click here to register for the workshops, to be held on May 9 and May 16; a special discount is offered for Press Club members. Curious about feedback from the previous workshop? See it here on our blog.

Monday, April 03, 2006

my bad...book

We love the premise behind the book My Bad: 25 Years of Public Apologies and the Appalling Behavior That Inspired Them, which collects famous and infamous apologies from major figures who've gotten caught up in their mistakes in very public ways. You'll wince, laugh and wonder at these missteps, and the wide range of awkward and skillful ways the apologies arrived. We hope, after reading this, you'll understand why we urge preparation before you speak publicly...and, if you do get caught in your own statements, we recommend a swift and simple "I'm sorry."

Buy My Bad: 25 Years of Public Apologies and the Appalling Behavior That Inspired Them