Wednesday, October 18, 2006

communicating science news

One of our favorite online resources has just been reformatted. It's called Communicating Science News: A Guide for Public Information Officers, Scientists and Physicians. Published by the National Association of Science Writers, the guide is especially useful if you've never handled communications or PR for a scientific organization at technical meetings, for example -- and a wonderful resource to hand to scientists, physicians and other technical clients who may not understand how the process of public relations works. (It also handles deftly some common situations that communicators face when working with reporters.) You can catch Denise Graveline, don't get caught president, at the forthcoming NASW annual meeting in Baltimore at the end of this month, on a "Book PR Boot Camp: What Your Publisher Won't Tell You" panel. (Please note that registration is now closed for the meeting, at which 400 science journalists and communicators are expected!)

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