Monday, July 17, 2006

the shelf life of an egg

...is not, we predict, going to be lengthened by CBS's move to put advertisements on eggshells. Don't believe us, check it out in today's New York Times here. Some 35 million eggs will have laser-printed ads (text only) for programs in the CBS fall lineup right on their shells. CBS likes it, says one exec, because "you can't avoid it" in a cluttered ad environment (if you eat eggs, that is). A company called EggFusion in Deerfield, Ill. handles the laser work. For now, don't look for a rash of egg advertising: CBS likes this approach enough to have secured sole advertiser status on eggs this fall. You're most likely to find them at A&P supermarkets, the first major chain to carry EggFusion-altered eggs. Guess this is a sign that there are now too many promotional pens and t-shirts...

No comments: