Thursday, July 13, 2006

news release blogging

We encourage clients to consider the easily updated blog as a media relations method, and UMBC, an honors university in Maryland, offers a great example with its news release site powered by Movable Type, a blogging platform. While not advertised as a blog, you'll note that each release is a post, identifying its author; the site also offers RSS feeds. We provide coaching, training and writing services for the public relations and marketing teams at UMBC, and we're proud to share their example as one you may want to emulate.

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