Sunday, July 23, 2006

measure that podcast

Today's Washington Post business section reports new data from Nielsen Analytics that put specifics on our gut sense that podcast audiences are growing. But how? The article, here, notes that:

-more than 9 million Internet users downloaded podcasts last month (not a high proportion of the total);
-ten percent of respondents said they download eight or more podcasts a week;
- more than 75 percent of podcast listeners are male;
- 38 percent say they're listening to the radio less, as a result of using podcasts.

While still a small audience overall, it pays to stay abreast of these trends as they grow and change. One analyst quoted in the article suggests that the car stereo will be the first device to be replaced by podcast technology...a change that would revolutionize the captive audience of commuting drive-time radio.

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