Friday, June 09, 2006

making your brand stick...

...just got easier. The U.S. Postal Service recently approved customized stamps for businesses, paving the way for you to use a commercial vendor -- Endicia, Zazzle or -- to print postage featuring your business logo or name. (There's a surcharge, with discounts for larger quantities, and the stamps include a bar code in addition to the image you supply.) While your largest mailings will likely be metered, consider these stamps for special occasion mailings, such as organization anniversaries, fundraisers, and the like.

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