Friday, June 16, 2006

funny, but no

Some use humor in their writing to engage the reader, others to make a sharp point. It pays to review any humorous attempts in your writing to ensure the point doesn't turn back on you...that's what the writers at Hallmark's Shoebox Greetings line do, according to yesterday's interview with the team on NPR's All Things Considered. In team meetings, the writers review each other's work; humor that's considered too biting or prone to misunderstanding or offense is posted on an office wall titled "Funny, But No." You can go here to see and hear the story, and see examples of off-putting humor that made it into the "funny, but no" collection. Use it as a reminder to check your own humor before publishing, printing or hitting "send."

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