Tuesday, April 25, 2006

public service ads in a new media age

Last month, the Kaiser Family Foundation held a forum in Washington, DC, to examine how to use new media -- mobile marketing, viral campaigns, adver-gaming -- in public education campaigns. Featured speakers included reps from the Ad Council and the Partnership for a Drug-Free America. You can use their collective knowledge by viewing the panel webcast or the collection of case studies prepared by Kaiser here

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