Wednesday, April 26, 2006

new media front and center at BBC

In a major lecture released yesterday, BBC Director-General Mark Thompson laid out the future creative direction for what the Wall Street Journal (reprinted here in the Washington Post) calls "the world's biggest and best known public broadcaster." The future is on the Internet, Thompson said, indicating expanded content and resources for the BBC's already robust Web presence. "The BBC should no longer think of itself as a broadcaster of TV and radio and some new media on the side," he said. The speech contains Thompson's view of the future, and it's audience-centric: drag-and-drop TV and radio "stations" you create yourself online, more audience-created content (such as blogs), and more. Check out his view of the moving target that is new media if you want to keep up...

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