Monday, April 03, 2006

my bad...book

We love the premise behind the book My Bad: 25 Years of Public Apologies and the Appalling Behavior That Inspired Them, which collects famous and infamous apologies from major figures who've gotten caught up in their mistakes in very public ways. You'll wince, laugh and wonder at these missteps, and the wide range of awkward and skillful ways the apologies arrived. We hope, after reading this, you'll understand why we urge preparation before you speak publicly...and, if you do get caught in your own statements, we recommend a swift and simple "I'm sorry."

Buy My Bad: 25 Years of Public Apologies and the Appalling Behavior That Inspired Them

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