Monday, February 13, 2006

the most successful valentine message...

...appears in a Hallmark card that sells five times better than the average valentine. An Associated press story reviews the market research that goes into planning Hallmark's valentines; for the first time, they analyzed data comparing sales in various cities and found that card V330-5 was the top seller, no matter the location. The winning message appears inside a card titled "For the One I Love," and says "Each time I see you, hold you, think of you, here's what I do ... I fall deeply, madly, happily in love with you. Happy Valentine's Day." We're celebrating Valentine's Day in part by guest lecturing on effective presentation skills at the Corcoran College of Art and Design here in Washington, and looking forward to seeing what the next generation of graphic designers would do in a valentine.

No comments: