Wednesday, February 01, 2006

hope your release didn't go out yesterday...

...which was the 'perfect storm' of a day, destined to obliterate all but the most topline news. You had four major competitors yesterday: The President's State of the Union address and its preview coverage; Senate approval of Supreme Court Justice Alito; the Oscar nominations; and the death of Coretta Scott King. All but King's death were scheduled long in advance. Yet we still see many organizations releasing information on these busiest of news days, and they're often surprised when the release doesn't yield the hoped-for coverage. Both news organizations and good communications pros can determine ahead of time what your competition will be on a certain date. (A downside for those releasing bad news on such a day: You may be accused of doing so to avoid attention.) For more about how to plan the ideal release date, contact us at

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