Tuesday, February 21, 2006

every organization has its day...

...week, or month, now 12,000 strong, according to Chase's Calendar of Events, the best source you can find for keeping this crowded field in sight. Savvy communicators use Chase's several ways: To see what their messages will compete with in a given week or month; to target media releases to specific themes (in February, highlighting heart disease news or black history, for example) so they can ride the tide at a time when coverage is likely; or internally, to argue against the proliferation of more special days, weeks and months in a competitive market. For ideas on how to make the most of your organization's special event, contact Denise Graveline at info@dontgetcaught.biz.

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