Wednesday, October 26, 2005

an untapped medium?

More than 48 percent of bloggers surveyed in a recent Edelman/Technorati poll report that they never hear from companies or their public relations representatives, and another 30 percent report contact less than once a week. At don't get caught, we're against news release proliferation, but the survey suggests better ways to reach bloggers -- and we do recommend them as the Web's version of word-of-mouth communication. Bloggers also report that they trust other bloggers' recommendations most when seeking product information, as evidenced by the genre's tradition of ranking highest those blogs to which most sites link. The all-around winner today is a blog called Boing Boing, and a perennial favorite for news commentary is Daily Kos.

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