Tuesday, October 25, 2005

bloggers gain traction

...as the White House, and more recently, the National Press Club have moved to officially credential them, providing access to the advance information that traditional journalists already enjoy. The Press Club voted this month to admit bloggers as associate members. Communications pros should already be strategizing how to amend their own policies to encompass bloggers and considering them as useful outlets in any media strategy. Will you admit them to your press rooms? Give them access to embargoed information? Put them on your regular media lists? We welcome hearing examples and experiences from anyone experimenting in this area; just email us at info@dontgetcaught.biz.

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