Tuesday, September 13, 2005

even if it's not your favorite mistake...

...admitting a mistake early, apologizing and taking responsibility for harm caused are the best communications steps to take if you're in the public eye. President Bush today said he took responsibility for failures in the federal government's response to Hurricane Katrina, following the resignation of FEMA Director Michael Brown. Was his timing the best? Sooner would have been better, forestalling a tide of resentment, questions about accountability, and eroding support from both political parties. Politicians who can admit mistakes, fully and frankly, find that simple step impresses public audiences more than any other skill...most people can relate to having made mistakes and understand the difficulty in admitting them, but still want their public servants to demonstrate responsibility in words as well as actions. To prepare for difficult public relations situations, contact Denise Graveline at info@dontgetcaught.biz.

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