Tuesday, July 19, 2005
It's ironic, but true: communications offices often neglect opportunities to gently promote their work within the rest of the organization. (The easy way to tell: Your client-colleagues say, unprompted, that they have no idea what you've done for them lately...or at all.) Aside from reminding others why your services are worthwhile, you're missing the chance to create pride and enthusiasm among your clients, as well as your own staff. Take a tip from those of us who work with many clients independently, and set aside time on a regular basis to brainstorm "gentle promotions" you and your staff can carry out, from elevator chatting to more formal reports when you hit a communications homer. You'll find an educated client is more enthused and receptive to new ideas. For more ideas on communicating your communications success, contact Denise Graveline at firstname.lastname@example.org.