Wednesday, May 18, 2005

too boring for TV?

Here's a recent article from The Onion that's almost too true for many scientists, physicians and other technical experts: being rejected as "too boring for TV." In fact, you don't need to dumb down your content to get your point across in front of a camera or in front of an audience. One of the best examples I've seen recently: a proteomics researcher in Chicago, who opened a talk by keeping his introducer on stage with him, pointing out that they had a genetic makeup that was 99 percent identical, despite her long brown hair and his baldness, among other differences. And that, he said, is what proteomics wants to understand: the remaining one percent. He grabbed the audience, and so can you...just takes some preparation. You can find out more by emailing us at

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