Wednesday, May 31, 2017

Taking a blog and social media hiatus for June 2017

I'm waist-deep when it comes to the river of blogging and social media, with three blogs, the two oldest blogs turning 12 and 10 years old this year. That's a lot of blogging, and that's not all. My total tally in the social media world includes
  • three blogs
  • two Twitter accounts
  • two Facebook business pages, along with my more private personal account
  • one Google+ account and one Google+ community
  • LinkedIn
  • Pinterest
  • and I'm very likely forgetting something, which is not a good sign.
This post isn't about expanding that universe, but about letting it contract a tad. Specifically: I'm taking a social-media hiatus for the month of June 2017. 

Here's what that means for me: I'm really not going to post anything, including on my non-public accounts. That will mean not sharing photos, not writing posts, not observing, not sharing what I'm reading. And to the best of my ability, not checking social channels for updates.

Social media posting doesn't take up a ton of my time on any given day, but reviewing material, deciding what to share, monitoring comments and interactions, and writing are the biggest time-users. I put in plenty of screen time, and am hoping that that's what will be missing in June while I spend time the old-school way, in person.

I'm not burnt out on the blogs--indeed, they are a constant source of renewal for me--but I am curious about such hiatuses when I hear of them. So now's the time to try.

A social media hiatus is not, for me, a work hiatus, so I will continue working with clients and looking for new ones. If you're a client or a would-be client wishing to get in touch, I encourage that heartily. Email me directly at eloquentwoman AT gmail DOT com.  But I also expect I'll have some time for longer-form projects like books, and I'll be back in July with some fantastic posts for you. And yes, at least on this blog, I will attempt to chronicle my results from the hiatus.

Thanks for reading, and see you in July!

(Creative Commons licensed photo by nchenga)

Don't get caught unprepared, speechless, or without a message, but do catch me on Twitter, on Google+, and on the don't get caught page on Facebook--all great places to add your comments to the discussion. Subscribe to my monthly newsletter, Speakers & Communicators, to make sure you don't miss a thing on my blogs and get the first news about new workshops and projects.

Friday, May 26, 2017

The weekend read

I like to describe Washington, DC, as a small town with a lot of hot air. (And you wondered why there's a dome over the U.S. Capitol building, did you?) Time to let the air out of this week, communicators, and share my finds via @dontgetcaught on Twitter and don't get caught on Facebook. They're all curated here for you, without adding a thing to global warming:
(Creative Commons licensed photo by Mr. Nixter)

Don't get caught unprepared, speechless, or without a message, but do catch me on Twitter, on Google+, and on the don't get caught page on Facebook--all great places to add your comments to the discussion. Subscribe to my monthly newsletter, Speakers & Communicators, to make sure you don't miss a thing on my blogs and get the first news about new workshops and projects.

Wednesday, May 24, 2017

Lessons from the "if at first you don't succeed" school of communications

People wishing to protest legislation and other actions by the current U.S. administration have been hitting a brick wall: They're told that too many calls and emails have prompted some members of Congress to stop taking or responding to those calls. Likewise, some town hall meetings have been shut down in progress, or simply not held. But there's a great lesson from the "if at first you don't succeed" school of communications for companies and resistors alike in a recent letter to the editor.

In this letter to the editor published in the Fresno Bee, Katie Dooley, herself a former congressional staffer, detailed her many attempts to call her current member of Congress to express dismay over changes to the Affordable Care Act, to no avail.  Titled "Good luck calling Valadao's office," the letter had the potential to a daily readership of more than 264,000 in print and online, according to the Bee's circulation data.

Here's what you can learn from this four-paragraph letter:
  • It takes a stymied communications channel and opens up another one: Too often, both individuals and companies get stuck piling all their communications hopes and dreams on one particular channel, be an article in the New York Times or an op-ed or even a phone call. But when one door closes, you need to open another. You might want to consult my list of things you can do instead of a press release to get some ideas.
  • It uses the blocked communications as the fulcrum for complaint: Dooley shares one piece of data about the health legislation--how many people in that district will lose insurance--toward the end of the letter. While her original complaint was about the substance of the act, highlighting her new complaint, a lack of access to her representative, makes for an even more effective opinion piece.
  • It landed the one-two punch that makes op-eds and letters to the editor effective: That one-two punch goes like this: Read just the first and last paragraphs together. Do they give you the full argument? That's just what your opinion pieces should aim for.
By the way, once you have a short, well-structure op-ed or letter, it also can serve as a short speech...as a blog post...as an email message...and as talking points for a media interview. Recycling that effort is just another way to try, try again when your first comms option fails. A hat tip to Alicia Aebersold for sharing this letter to the editor!

(Creative Commons licensed photo by Leah Buckley)

Don't get caught unprepared, speechless, or without a message, but do catch me on Twitter, on Google+, and on the don't get caught page on Facebook--all great places to add your comments to the discussion. Subscribe to my monthly newsletter, Speakers & Communicators, to make sure you don't miss a thing on my blogs and get the first news about new workshops and projects.

Friday, May 19, 2017

The weekend read

It's Friday, communicators, and the weekend is rising like a distant moon. Not a bad moon, by any stretch. Shed some light on my finds of the week, shared via @dontgetcaught on Twitter and don't get caught on Facebook, and curated here for you. You have 3 nights to get smarter by Monday:
(Creative Commons licensed photo by xeno.odem)

Don't get caught unprepared, speechless, or without a message, but do catch me on Twitter, on Google+, and on the don't get caught page on Facebook--all great places to add your comments to the discussion. Subscribe to my monthly newsletter, Speakers & Communicators, to make sure you don't miss a thing on my blogs and get the first news about new workshops and projects.